Octoplay enters UK gambling market with Paddy Power and Betfair deal

Brian-Damien Morgan / Last Updated: Dec 12, 2023 / Gambling / News
Roulette table side on

Swedish gaming and slot studio Octoplay has teamed up with Paddy Power and Betfair in a new deal to bring the company’s offerings to the UK market.

Announcing the partnership on LinkedIn, Octoplay said, “We’re thrilled to announce that Octoplay is now live in the UK, all thanks to our direct partnership with market leaders Paddy Power and Betfair.”

A ‘portfolio of slots players want to play’

The deal means Octoplay’s slots and games will have a new line of UK gamers ready to play them exclusively via Paddy Power and Betfair. The deal also covers future releases from Octoplay as they look to expand their existing catalog of slot games as reported via Gaming Intelligence.

Andrew Kerr, Head of Paddy Power Games said Octoplay “is an impressive game developer led by a talented, experienced management team and with a portfolio of slots that players want to play. This is a powerful combination and one that will see Octoplay go from strength to strength, while greatly benefiting the product offering of our Paddy Power and Betfair brands.”

Accreditation for slot studio to operate internationally

Octoplay has had a busy 2023 receiving the prestigious ISO 27001 accreditation and a Swedish supplier license from regulator Spelinspektionen.

ISO 27001 is an international standard specifying requirements for any information and security management system (ISMS) to meet data and security compliance to an internationally accredited standard.

Across 2023 Octoplay has added licenses to operate in Malta, Romania, Sweden, and now the UK.

Casino and games suppliers expand further into Europe

Octoplay is not the only casino and gaming industry provider to broaden its prospective pool of users. Malta-based Wazdan Games announced a new content distribution deal through Spanish casino operator Gran Madrid.

Push Gaming also made a foray into the Swiss Gaming market this month in an exclusive eight-week deal with Gran Casino Luzern.

Photo Credit:  Anna Shvets, Pexels.

Brian-Damien Morgan

Freelance Journalist

Brian-Damien Morganis an award-winning journalist and features writer. He was lucky enough to work in the print sector for many UK newspapers before embarking on a successful career as a digital broadcaster and specialist. His work has spanned the public and private media sectors of the United Kingdom for almost two decades. Since 2007, Brian has continued to add to a long list of publications and institutions, most notably as Editor of the Glasgow 2014 Commonwealth Games, winning multiple awards for his writing and digital broadcasting efforts. Brian would then go on to be integral to the Legacy 2014, Media and Sport Directorate of the Scottish Government. Working with ministers to enact change through sport with institutions like the Homeless World Cup. He would then lend his skills to multiple private sector institutions. Brian would win national acclaim helping his country deliver judicial education and communications during the pandemic-era. Earning a writ of personal distinction from the Lord President of Scotland for his efforts as the Head of Communications and Digital for the Judicial Office for Scotland. Brian has returned back to the thing he loves most, writing and commenting on developments across technology, gaming and legal topics, as well as any-and-all things sport related.